True effectiveness of Facebook ads?

facebookadvertising_fidkyeIn the latest video I talked to great length and positives about Facebook ads. I felt that I need to clarify that a bit. I posted a picture of one (ad) in particular that had a few thousands people and I got about 30% likes out of that reach – A great result. Well turns out perhaps too great.

After speaking to a marketing friend of mine he reminded me about fake accounts as he investigated this particular post and noticed that it’s all female, middle east, Asian sounding names, accounts with similar profile photos, first name only (or obvious fake names) and few friends.. I am aware of these myself but had targeted many of his identifications this

  1. Female – personal advertising choice by me so this checks out.
  2. Middle east and Asian sounding names – One big difference from past promotions was to try to target different types of emerging markets, India, Indonesia and Pakistan. This was hence expected.
  3. Accounts with similar profile pictures – This was something I hadn’t really thought about but could agree some out of a 5% sample was indeed very similar.
  4. Few Comments – Indeed, the ad (based on a blog article) had zero comments.
  5. First names only or obvious fake names – This was indeed a greater sample size,  perhaps as great as 10-20% of the total pool. This was indeed strange. Again, this could be a cultural or demographic difference, but worth noticing.
  6. Few friends and few images – While some accounts had 400+ friends, some ahd as low as 20. With that said; When I had a personal Facebook account I had around 98 friends which in some eyes could potentially be very few and a very locked down profile where I only had profile pictures and no personal/tagged images.

As such, many of his indications had reason for me to question the actual value of the target reached on Facebook. As a test I turned of the emerging markets from the demographic reach and as such I lowered the LIKE rate with 100%. That’s right! For a full 8 hours I’ve received 0 new likes down from about 1 per minute at it’s most rapid rate. 

THAT if anything is very very strange indeed. I will run this ad through out it’s period of 14 days and be able to see the direct result of this change.

My friend also sent a few links that is very interesting to read. They indeed highlight the very same issues I was having with advertising towards emerging market (but on a much, much higher budget). I think you should read these to, if you are going to target Facebook as your advertisement platform with or without emerging markets! Remember, if it seems to good to be true, it’s proboly not. 

https://www.businessinsider.com.au/mans-600000-facebook-ad-disaster-2014-2

https://www.businessinsider.com.au/how-fake-facebook-likes-are-created-2015-3?r=UK&IR=T

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Video Log Episode 5 – The first week

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I know right. A video log on how to start a company? Is that even possible?

Special Edition 80’s opening theme!
Squeezing in another video before the part 2 of my data analysing video. I’ve been live for 1 week now, Huzzah! This is to commemorate that and talk about the number of sales, advertisement and problems and thoughts I have running this type of business!

Video Log Episode 4 – Part 1

YT

I know right. A video log on how to start a company? Is that even possible?

This is a mandatory video. I am just saying. You NEED to analyse, utilise and tap into that data. This is a 2 part video. First out is the backbone of your shop, the product. What works well, what doesn’t work and how much do they cost. Also apologies for the distracting background mess, currently moving houses!

Analyzing Data Part 1: Product Tracker Sheet

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This is the Product Tracker Sheet discussed in the latest episode of Uncut! Your’s for free. Some of the cells are locked due to automatic calculations. All you need to do is to plug in the data required and you will be able to analyse it very easy from the start! I recommend doing these sheets every month with your new products or categories to see what working well over time!

Granted, If you have a fresh store without any customers like me, it might take some time in order to get some raw input (like sales) consider running the product test for a longer time.

 Click here to download the Product Tracker analyzesheet

Video Log Episode 3

YT

I know right. A video log on how to start a company? Is that even possible?

Episode 3 is all about dealing with failures. Let’s face it, we all will fail at some point. Some sooner then others. One of the first issues you might run into is that you starting to doubt yourself or that creativity/inspiration fades.
I talk a little about that here and how to overcome it!

Finding the Buzz

I recently got this website as a tip from a YouTube video and started to play around. Essentially it measures the “buzz” of something, or viralness. An incredible marketing tool in other words. It has limited functionally in Free mode, but does give a free trial. This is a good investment however if you are in it for the long run! The potential here is really incredible!

http://buzzsumo.com/ 

buzz

As a nice gesture to the original video creator/YouTuber I’ll link that video to. If you are really into Facebook marketing, e-commerce and such, you should defiantly have a look at this guy. Very very good insights! He runs a special deal with Shopify when I write this which gives you 21 days free trail of Shopify instead of 14, which could be a very good deal if you just starting up. Everything to keep them costs down for as long as possible!

Madcam Publishing – Promote your Shopify store with Facebook ads

Business Brand and Cost sheet

resources_exAs shortly discussed in Episode 2. Here’s the Business brand and Cost sheet you can use for free. Simply fill in all information. Always good to have handy when you starting to use more then just one email, Shopify store etc.

You’ll find the cost setup at the end. Simply plug in your monthly numbers and the calculator will do the rest. Let me know in the comments if you have any other questions regarding this (for example if you and your business partner splitting monthly cost).

Business brand setup Cost